Ratings and Reviews Speed Up the Decision-Making Process

When I visit an e-commerce website, I’m no different than most other online consumers. I want to make a buying decision and I want to make it fast. Ratings and reviews speed up my decision-making process. But, sometimes websites I visit have distractions on their front pages that actually can take potential buyers away from what they originally wanted. This can delay the buying process. 

A few examples of these interruptions include:

·        * Informative videos that immediately pop-up over the front page without allowing visitors the option to buy the product until after the video is over.

·         *Front pages that try to sell customers on the features without explaining the benefits of the product.

·         *Front pages that don’t provide a price right away.

But wise online business owners know that these types of distractions can confuse and even annoy a visitor who was ready to buy. They know that there are key tools they can display on the front page of their website that will increase the speed at which visitors make the buying decision.

Trust seals, like those provided by Trust Guard have proven to give visitors confidence in the validity of a company, whether it entails verifying their privacy policy, the legitimacy of the website as a real business, or the website’s security. Trust Guard verification and security seals quickly move people from visitors to customers. 

Wise online business owners also use high quality rating and review software to speed up their visitors’ decision-making process. When online consumers see that previous customers have responded favorably to questionnaires given to them by third-party rating and review software companies like Shopper Approved, they are more likely to buy the product. Tests also show that they are more likely to buy that product faster than if they had visited a similar site that sold that same product but did not provide ratings and reviews. 

Ratings and reviews help consumers know what kind of experiences past consumers have had. They help visitors see at a glance – just by looking at the average customer rating seal – how happy most customers have been with the product and service they received. 

http://blog.shopperapproved.com/speed-up-the-buying-process