There are five key elements of customer satisfaction. However unfair it
may seem, missing only one of these elements can turn an otherwise pleasant
experience into one of pain for both the customer and the business owner.
Quality Products
Everyone usually starts here when discussing the principle
area that businesses must get right if they are going to have any chance at
satisfying a customer. A quality product can make up for some mistakes in other
areas of your business every once in a while – but if word gets out that you
are consistently failing in other areas, consumers will seek for a similar –
even inferior product – elsewhere.
Exceptional Service
Getting the product to customers when you say you will is
just one thing you can do to keep your clients happy. The key to service in the
online world is to have a support system like that provided by Rhino Support.com that gives business owners
the ability to replay to issues and concerns quickly and efficiently. Regarding
your availability by phone, having a ‘live chats’ button on the front page of
your website only works when you have people available to chat.
Personable Interactions
When company representatives do talk to a client, either in
person, on the phone, or by email, ensure that your conversations include some
of the basics for personable interactions including calling them by name,
listening and then repeating the question before answering, and providing
quick, easy-to-understand instructions. When business owners treat each
customer like he or she is their only customer, each customer will have an
enjoyable experience.
Keeping Commitments
If you say you’ll include a free set of headphones with each
MP3 player you sell, do it. If you say there is no charge for a certain
product, don’t add on shipping and handling expenses. The key to running a
successful business is to earn the respect of the general public. This can be
done only by keeping the promises you make – no matter the cost.
Clear Instructions/Detailed Customer Expectations
The better consumers understand the product or service
businesses provide, the less surprised they will be when they receive it. Show
videos and pictures. Include instructions that include pictures. Have a customer service team that is
knowledgeable about your product and service so they can better help your
customers.
Follow these five aspects of customer satisfaction and you
and your company will have years of successful mutually beneficial
relationships. Products like Shopper
Approved’s rating and review software can determine just how well you
perform.
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