We were taught as children to listen to the experiences of
those who have made bad choices so that we wouldn’t make the same mistakes they
made. We also listened to those happy few who had made wise choices that most
of us have tried to follow.
Testimonials are no different online than they are in
person. When we go to buy something online, if customers provide their
testimonial that they had a positive, enjoyable experience with the company, we
are more apt to buy from them. We are also more apt to add our own testimonial
to the testimonial
of other satisfied consumers.
Websites that do not display the testimonials of their
customers are failing to see how testimonials move people into action. This has
always been the case. In the Old Testament, prophets testified that Jesus would
come to Earth, perform miracles, teach His ‘good news,’ and suffer
excruciatingly in the Garden of Gethsemane and on the cruel cross of Calvary.
Many believed their numerous testimonies and were converted
when Jesus came. Because of the testimonies of Peter, James and John and
Matthew, Mark, Luke and Paul, many more were converted. And through latter day
testimonials, millions have converted to Christianity.
Whether or not you yourself are a believer, it’s easy to see
how one testimonial, throughout history, has been converted into several testimonials.
Websites that do not display
testimonials from happy customers risk losing potential customers to
websites that do.
Shopper Approved is a rating and review company that provides
satisfied customers with the means to give a 1-5 star rating of the site along
with their honest testimonials to the company while offering website owners the
ability to display those testimonials on their websites. Online business owners
who want to increase their sales should listen to yet another testimonial of
how effective
testimonials are for improving conversion rates - both for Christianity and
for online businesses.
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