Trust Seals 101 Everything You Should Know About Trust Seals

If you are on the path to creating an extraordinary online business or website, then you have probably looked into putting trust seals on your site. If you haven’t, or don’t even know what trust seals are, then you have a lot to learn about being successful online.

A trust seal or business verification seal is a small protective image that you display on the top portion (or ‘above the fold’ in computer geek language) of your website. The image stands for safety and security and is a symbol that you are a company that people can trust and that you have been verified and certified as a legitimate company by a third party. Trust seals are crucial to create a sense of trust between you and your clients and customers.

Similar to trust seals are privacy seals. Privacy seals verify to your customers that all of their information will be kept private, safe, and secure. Think about when you go onto a website; if it does not look safe are you going to make a purchase with them? I know that I would never do that, because I do not want to risk having my information compromised. I want my information to remain private, so that I can avoid identity theft as much as possible.

Another type of trust seals are security seals. Security seals tell your customers that all of their credit card information is processed by a secure company and will be kept confidential and only used for the current purchase, afterwards it will be disposed of securely or safe-guarded. These three key elements are essential to protecting your sites, and your customers’ information.

If you protect your website with business verification seals, privacy seals, and security seals, your online sales will drastically increase because your customers will feel safe with you. There are many companies that provide individual seals to website owners, but only one company that provides all three of them in a package. Trust is everything in a successful company, and the most important thing to know when it comes to online sales is that when people trust you, they will buy from you.