Lunes, Nobyembre 21, 2011

Website Verification: Building Your Reputation with Trust Seals

Why are you not making more sales online?

Is it because you have a bad reputation or no reputation at all? How can you get more online consumers to trust you enough to buy from you? Do you have trust seals displayed prominently on your website? If not, we are going to teach you how to change that, so you can start making more money online.

Did you know that your online reputation is one of the most important things to uphold in your business? The tricky part is figuring out how to create a strong, positive reputation.

One way to achieve your sales goals is by maintaining great customer service (before, during, and after the sale) through satisfaction surveys and support systems. You also need to make sure that your customers feel safe and secure around you.

You want your customers to trust you and know that you are a company that is looking out for the customer. If your customers feel safe and taken care of when they are in the service of your company, then they are more likely to make purchases with you.

I recently took an online survey for a company that I make purchases with. They asked me if I would rather work with a company that displayed trust seals on their website more than one without them. This company, of course had business verification seals, security seals, and privacy seals on their website to ensure that they would keep my information private, protect it, and that they were a legitimate business. I responded succinctly that “I don’t trust sites without trust seals.” If a business cannot and will not take the little time and money that it takes to have a secure trust seal on their website, then how can I trust that they are going to take the time to keep my information safe and secure? Chances are they are not.

I checked, and sure enough, the company that I use that sent out the poll had business verification seals, security seals, and privacy seals on their website to verify that they would keep my information private, protect it, and that they were a legitimate business.

You know how important website verification is, and how crucial it is to have displayed ‘front-and-center’ if you want to build a positive reputation of trust with your customers. Reputation is everything, and having a trust seals on your website is the best way to improve online success.



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